{"id":338,"date":"2022-05-16T09:30:00","date_gmt":"2022-05-16T09:30:00","guid":{"rendered":"https:\/\/www.catandpillar.com\/blog\/?p=338"},"modified":"2022-06-28T10:24:03","modified_gmt":"2022-06-28T02:24:03","slug":"trademark-basics-what-is-a-trademark-registration-and-what-does-it-protect","status":"publish","type":"post","link":"https:\/\/www.catandpillar.com\/blog\/trademark-basics-what-is-a-trademark-registration-and-what-does-it-protect\/","title":{"rendered":"Trademark Basics: What Is A Trademark Registration And What Does It Protect?"},"content":{"rendered":"\r\n

In short, a trademark helps your brand and company stand out in the marketplace. Businesses and brands typically register their specific product names, slogans, or logos as trademarks to protect them. Intellectual property protection can also be applied to inventions and authorship. However, the Intellectual Property Office of Singapore (IPOS) will not approve trademark applications for anything descriptive, generic, or similar to an already registered trademark in Singapore<\/a>.<\/p>\r\n\r\n\r\n\r\n

What is covered by a registered trademark?<\/strong><\/h2>\r\n\r\n\r\n\r\n

Trademark registration protects your company\u2019s brand from being stolen by competitors. However, do note that owning a trademark registration does not mean you monopolize the mark for all types of products and services. If a third-party business uses the same trademark for a different trade from what your trademark has been registered for, it is not considered an infringement. As such, during the application process, it is important for you to clearly define what products and services your business has been providing, or intends to do so, under that brand.<\/p>\r\n\r\n\r\n\r\n

When you register a trademark in Singapore, it is important to note that trademark rights are territorial in nature. This means that filing your trademark in Singapore, for example, does not give you any rights to your trademark in Malaysia or Australia. In order to have the rights to your trademark in these countries, you would need to file an application with each of the trademark offices in these countries.<\/p>\r\n\r\n\r\n\r\n

Across the world, trademarks are generally registered for a 10-year period and can be renewed every 10 years thereafter. This makes trademarks the only kind of intellectual property that can into perpetuity, as long as the registration is renewed.<\/p>\r\n\r\n\r\n\r\n

What cannot be registered as a registered trademark?<\/strong><\/h2>\r\n\r\n\r\n\r\n

Coming up with a brand or trademark is often an exciting journey for a new business. However, during the creative process, it is important to be mindful that the following kinds of trademarks are not registrable in most countries:<\/p>\r\n\r\n\r\n\r\n